How to turn an Excel spreadsheet into a product catalog (free)
Put one product per row with columns for name and price (plus SKU, category, pack size, description and a photo link if you have them), save it as .xlsx, .xls or .csv, and import it into a catalog. The free plan covers 2 catalogs and 50 products; you get a link and QR code customers can order from and a PDF you can print.
1. Set up the columns
| Column | Needed? | Example |
|---|---|---|
| Product name | Yes | Basmati Rice Premium |
| Price | Yes | 24.99 |
| Wholesale price | No | 19.50 |
| SKU | No | RICE-10 (re-importing the same SKU updates the product) |
| Category | No | Rice & Grains (products are grouped by category) |
| Unit size / Units per case / Case size | No | 10 lb · 4 · 4 × 10 lb |
| Description | No | One or two short sentences |
| Image file or link | No | A https:// link, or the photo's file name |
Column names don't have to match exactly: common names such as "item #", "case pack" or "dealer price" are recognised, and you can match the rest by hand. You can also download a ready-made Excel template from the import page.
2. Add photos
- Paste a web link to each photo in the image column, or
- Type each photo's file name, then upload the photos (or one .zip) next to the spreadsheet.
- Square photos on a plain background look the most consistent.
3. Import, pick a design and share
- Upload the file (Google Sheets: File → Download → .xlsx or .csv first).
- Choose a catalog design; products drop into the pages by category.
- Share the link or QR code so customers can browse and send an order, or download a print-ready PDF.
- When prices change, edit the sheet and import it again: matching SKUs are updated, not duplicated.
Questions
- Is it really free?
- Yes, up to the Free plan's limits: 2 catalogs and 50 products. Pro ($19/month) raises that to 10 catalogs and 1,000 products.
- Can I use Google Sheets?
- Yes. Download the sheet as .xlsx or .csv and import that file.
- What if my columns have different names?
- Common column names are matched automatically, and you can match any others by hand before importing.