How to make a logo for free (and what makes a good one)
Type your business name into a logo maker, pick a layout you like, then adjust the font, colours and icon until it reads clearly at small sizes and in one colour. Download it as a PNG for everyday use and an SVG for printing and signs.
What makes a logo work
- Readable at the size of a social media profile picture.
- Works in one colour (for stamps, embroidery and fax-quality copies).
- One or two colours and one font, not more.
- Says your name clearly; the icon is optional.
Steps
- Type your business name (and a short tagline, if you use one).
- Choose a layout: icon beside the name, icon above, or name only.
- Change the colours to match your brand and the font to suit your business.
- Check it small and in black and white, then download PNG and SVG.
Which file to use where
| File | Use it for |
|---|---|
| PNG (transparent background) | Websites, social media, documents, slides |
| SVG (vector) | Printing, signs, banners, apparel and anything large |
Before you commit
Search your state's business records and the USPTO trademark database to check nobody nearby already uses a similar name and mark for similar work.
Questions
- Is the logo maker really free?
- Making and editing logos is free with no account. Downloads need a free account (3 a month), then $2.99 per file or unlimited on Pro.
- Does the logo maker use AI?
- No. It combines fonts, icons and layouts you choose, so you stay in control of the result.
- What file format should my logo be?
- Keep both: a PNG with a transparent background for screens, and an SVG for print, which stays sharp at any size.