How to make an open house flyer (real estate)
Lead with one strong photo of the home and the open house date and time, then the price, address, beds, baths and square footage, three or four standout features, and your name, photo and contact details with a QR code to the full listing. Print on letter-size gloss paper and add your license details if your state requires them.
Order of information
- Hero photo (exterior or the best room)
- "Open house" with date and time, large
- Price and address
- Beds, baths, square footage, lot size
- Three or four features buyers care about
- Agent name, photo, phone, brokerage and a QR code to the listing
Tips
- Use your best photo large rather than many small ones.
- Write features as benefits ("walk to the park") not just facts.
- Add your license number and brokerage name if your state requires them on advertising.
Printing
Letter size (8.5 × 11 in) on 100 lb gloss text is common for take-away sheets at the property; a jumbo postcard works for inviting neighbours.
Questions
- How many open house flyers should I print?
- Enough for expected visitors plus extras for neighbours; reprinting is quick if you keep the design.
- Should the price be on the flyer?
- Usually yes; buyers look for it first. Follow your brokerage's and seller's preferences.
- What size is a real estate flyer?
- Letter size (8.5 × 11 in) is the most common in the US.