How to make a wholesale line sheet
A line sheet shows each product with a photo, name, SKU, wholesale price, suggested retail price (MSRP), pack size and minimum order, plus your order terms and contact details. Make it from your product spreadsheet so prices stay in one place, then send buyers a PDF or a link they can order from.
What to include
- Product photo, name and SKU
- Wholesale price and MSRP
- Case pack or units per case, and colours or sizes
- Minimum order (by quantity or value)
- Order deadline, lead time, shipping and payment terms
- Your contact details
Line sheet vs catalog
A line sheet is a compact price list for buyers who already know you; a catalog tells the story with bigger photos. Many wholesalers send both: the catalog to win the account, the line sheet to take the order.
Make it from a spreadsheet
- Keep one sheet with name, SKU, wholesale price, MSRP, pack size and photo link.
- Import it and pick the line sheet layout.
- Share the link so buyers can order, or download a PDF for trade shows.
Questions
- What is a line sheet?
- A document for wholesale buyers listing your products with photos, SKUs, wholesale prices, MSRP, minimums and order terms.
- Should a line sheet show retail prices?
- Usually yes, as MSRP, so buyers can see their margin.
- How often should I update a line sheet?
- Whenever prices or products change, and at least each season; building it from your spreadsheet makes that quick.