How to make product labels for packaging

Measure the space on your container, pick the nearest label size (3 × 3 in square, 3 × 4 in bottle, 8 × 3 in jar wrap or 3 × 2 in roll label), and put the product name biggest, then the brand, the variety and the details required for your product. Print on waterproof label stock for anything chilled, oily or wet.

Common label sizes

LabelSizeGood for
Square3 × 3 in (76 × 76 mm)Jar lids, boxes, bags, candles
Bottle3 × 4 in (76 × 102 mm)Sauces, oils, drinks, cosmetics
Jar wrap8 × 3 in (203 × 76 mm)Wraps most of the way around a jar
Roll label3 × 2 in (76 × 51 mm)Large runs applied by hand or machine
Product label2 × 4 in (51 × 102 mm)Bags, boxes and pouches

Measure with a flexible tape: for a wrap, measure around the jar and subtract a little so the ends don't overlap the seam; for a flat label, measure the flat area only, not the curve near the neck or base.

What to put on a product label

  • Product name, largest on the label (“Mango Chilli Chutney”).
  • Brand name and logo.
  • Variety, flavour or scent, if you make several.
  • Net quantity (weight or volume) in the units your market expects; the US often shows both, such as 8 oz (227 g).
  • Ingredients and allergens, for food and cosmetics.
  • Your business name and address, a best-before or batch code, and storage instructions.
  • Optional: a barcode if retailers ask for one, and a QR code to your shop or recipes.

Food label rules to check

Packaged food usually has legal labelling requirements. In the US, the FDA sets rules for the product name, net quantity, ingredients, allergen declaration, the maker's name and place of business, and Nutrition Facts (with some small-business exemptions). In the EU and UK, food information rules cover similar ground plus specific allergen formatting. Cottage food laws in many US states add their own wording. Check the rules where you sell before printing a big run.

Label materials

MaterialUse it for
Paper (matte or gloss)Dry goods, gift boxes, candles, short runs
Waterproof vinyl or BOPPChilled drinks, sauces, oils, bath products
Clear labelsA “no label” look on glass
Kraft paperNatural, handmade or eco products

Make labels for every flavour at once

  • Design one label with your brand, then type {{Flavour}}, {{Weight}} or {{Batch}} where those change.
  • Open Bulk create and paste one row per variety from your spreadsheet.
  • Download a PNG for each (free), or one printable PDF of all of them with Pro or Business.

Test before a big run

  • Print one label on plain paper, cut it out and tape it on the container to check the size and wrap.
  • Put a test label in the fridge or freezer overnight if the product is kept cold.
  • Check the barcode scans, if you use one.

Questions

What size label for a jar?
For a standard jam or chutney jar, a 3 × 3 in square on the front or an 8 × 3 in wrap around the side are common. Measure your jar first.
Can I print product labels at home?
Yes, on label sheets made for your printer, including waterproof ones. For large runs, rolls or special materials, a print shop is faster and more consistent.
What must be on a food label?
In the US, typically the product name, net quantity, ingredients, allergens, the maker's name and address and, unless exempt, Nutrition Facts. Rules differ in other countries; check with your food authority.
Can I make a label for each flavour without designing them one by one?
Yes. Put {{Flavour}} (or any column name) in the design and paste your list into Bulk create to get one label per row.

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