How to make price labels and shelf tags for your store
Use one template for every regular shelf tag (product name, size, price and, if you show it, unit price) and a second, brighter one for sale prices, so shoppers learn to spot deals. Print shelf tags on card, and product price labels on paper or waterproof label stock to suit where they go.
What to put on a shelf tag
- Product name and brand
- Size or weight
- Price, large
- Unit price (per oz, per lb) if you show it or your state requires it
- Sale end date on sale tags
Labels vs shelf talkers
| Type | Where it goes | Material |
|---|---|---|
| Price label | On the product: jars, bags, boxes | Paper for dry goods; waterproof vinyl or BOPP for chilled or wet items |
| Shelf tag / talker | On the shelf edge or beside the product | Card stock, often with a fold or clip strip |
| Sale sign | End of aisle, window, counter | Card or foam board |
Tips
- Keep the price in the same corner on every tag.
- Use one bright colour for sales only.
- For wholesale and private-label goods, put the SKU on the label so reorders are quick.
Questions
- What size should a shelf tag be?
- Match your shelf channel or clip strip; measure it before printing. Many stores use small tags for regular prices and larger talkers for sales.
- Can I print price labels at home?
- Yes, on label sheets made for your printer. For big runs or waterproof labels, a print shop is quicker.
- Do I have to show unit prices?
- Rules vary by state. Check your state's unit-pricing rules; showing them helps shoppers compare either way.